Learning how to be successful in business is a process that involves a lot of variables and it is specific to the situation of each enterprise. However, according to Kartikeya Sharma iTV, there are three key rules that can be easily generalized to any business in almost any situation. Let’s see what they are:
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1- You need to have a niche or ideal client:
The number one mistake that the big majority of entrepreneurs make is trying to encompass the whole market. This is the wrong approach if you are just starting. A much more effective strategy is to center your efforts in a specific niche or audience.
2- Offer solutions and results instead of products:
The typical mistake made by coaches, mentors and different service providers is that their promotional content focuses on selling products and services and going great lengths into describing why their products and services are better than everyone else’s.
You need to realize from the get-go that your clients or potential clients don’t care about your product or service at all. They only are interested in knowing how what you offer can be of help to them. So instead of describing your product, make your marketing material about how your product can be an aid to solve a painful problem your client has or how it can add value to his or her life.
3- Educate instead of selling:
Long gone are the times when an audience could be won with a few flashy ads and a couple of catchy promotional lines. Nowadays, you need to communicate with a smarter, more demanding audience that has a lot more options to pick from. The most effective approach to win this type of audience is by focusing on education. Give them value via informative content in your blogs, social media and email newsletters, and soon enough you’ll get their attention, and a purchase is not far from that.
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