Since the number of restaurants is increasing each passing day, every restaurant owner is looking for unique strategies that will help attract more customers to their restaurant.
Below mentioned are a few unique restaurant promotion ideas that might help.
1. Promote your restaurant at big events
A great idea is to promote your restaurant at nearby events such as concerts, sporting events or festivals. This helps increase your customer base and a lot of new people get to know about your restaurant.
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2. Use a big name
Featuring big celebrities and local enthusiasts as a way of promoting your restaurant might seem as an expensive strategy. However, we’ve seen that you can get them interested by saying that a specific portion of the proceeds goes to a charity of their choice. This is efficient not only in increasing the number of people visiting your restaurant but also helps generate awareness, goodwill and maybe get a famous person walking through your door for a lower cost. An example is having a celebrity bar tend from 5-8pm and giving all returns from pizzas to food bank or your neighborhood fire-station.
3. Holidays
Take advantage of holidays to increase the number of people visiting your restaurant. Choose your favorite holiday and make sure that no other local restaurant near you is doing anything big on this holiday. For example, you can do Halloween costume contests on Halloween and the winners of the best costumes get gifts or giveaways. This will not only get people eager to visit your restaurant with their friends and families but will also have your customers linking, sharing and tagging you in content they promote on their social networking accounts.
4. Offer discounts and free additional value
When a customer buys a certain threshold of the meal you can offer them some discount or free additional value. For example, if a customer purchases a meal of $50 or more, you can offer five dollars off your appetizer, or offer a free drink on the purchase of two burgers.
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